A unique approach to a hands-on course, written by the same author of Business and Administrative Communication, this completely new approach is devised and created with the assistance of a community college colleague. The innovative module structure allows instructors to focus on specific skills and provides greater flexibility for short courses and different teaching approaches. While grounded in solid business communication fundamentals, this paperback takes a strong workplace activity orientation which helps students connect what they learn to what they do or will do on the job.
Table of Contents
Table of Contents
Unit 1 Building Blocks for Effective Messages
1. Business Communication, Management, and Success
2. Adapting Your Message to Your Audience
3. Communicating Across Cultures
4. Planning, Writing, and Revising
5. Designing Documents, Slides, and Screens
Unit 2 Creating Goodwill
6. You-Attitude
7. Positive Emphasis
8. Reader Benefits
Unit 3 Letters, Memos, and E-Mail Messages
9. Formats for Letters and Memos
10. Informative and Positive Messages
11. Negative Messages
12. Persuasive Messages
13. E-Mail Messages
Unit 4 Polishing Your Writing
14. Editing for Grammar and Punctuation
15. Choosing the Right Word
16. Revising Sentences and Paragraphs
Unit 5 Interpersonal Communication
17. Listening
18. Working and Writing in Teams
19. Planning, Conducting, and Recording Meetings
20. Making Oral Presentations
Unit 6 Research, Reports, and Visuals
21. Proposals and Progress Reports
22. Finding, Analyzing, and Documenting Information
23. Short Reports
24. Long Reports
25. Using Visuals
Unit 7 Job Hunting
26. Researching Jobs
27. R�sum�s
28. Job Application Letters
29. Job Interviews
30. Follow-Up Letters and Calls and Job Offers
