Future success? or future shock? Only companies that plan ahead will survive the changes in business today -- and tomorrow. Companies that don't chart a course will be at the mercy of their customers ... and their competitors. This book teaches strategic planning in clear, simple language -- without confusing jargon or "doublespeak." The authors cover topics like "Brain-storming as an Art Form, " "Who Should Be On the Team?" and more importantly. "Who Should Not Be On the Team?" And the best part? When readers complete the book, they'll also have a complete strategic business plan ready to go.