What do our clothes say about who we are or who we think we are? How does the way we dress communicate messages
about our identity? Is the desire to be "in fashion" universal, or is it unique to Western culture? How
do fashions change? These are just a few of the intriguing questions Fred Davis sets out to answer in this provocative
look at what we do with our clothes--and what they can do to us.
Much of what we assume to be individual preference, Davis shows, really reflects deeper social and cultural
forces. Ours is an ambivalent social world, characterized by tensions over gender roles, social status, and the
expression of sexuality. Predicting what people will wear becomes a risky gamble when the link between private
self and public persona can be so unstable.
Table of Contents
Acknowledgments
1: Do Clothes Speak? What Makes Them Fashion?
2: Identity Ambivalence, Fashion's Fuel
3: Ambivalences of Gender: Boys Will Be Boys, Girls Will Be Boys
4: Ambivalences of Status: Flaunts and Feints
5: Ambivalences of Sexuality: The Dialectic of the Erotic and the Chaste
6: Fashion as Cycle, Fashion as Process
7: Stages of the Fashion Process
8: Antifashion: The Vicissitudes of Negation
9: Conclusion, and Some Afterthoughts
