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Ben and Jerry's : The Inside Scoop, How Two Real Guys Built a Business With a Social Conscience and a Sense of Humor
Ben and Jerry's : The Inside Scoop, How Two Real Guys Built a Business With a Social Conscience and a Sense of Humor
Author: Lager, Fred
Edition/Copyright: 1994
ISBN: 0-517-88370-8
Publisher: Crown Publishers
Type: Paperback
Used Print:  $15.00
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Review
Summary
 
  Review

"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."

--New York Times Book Review


Random House Website, September, 2003

 
  Summary

The former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies.

 
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