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Making Business Decisions : Real Cases from Real Companies
Making Business Decisions : Real Cases from Real Companies
Author: Boyd, Frances Armstrong
Edition/Copyright: 1994
ISBN: 0-201-59281-9
Publisher: Addison-Wesley Longman, Inc.
Type: Paperback
Used Print:  $28.25
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Summary
 
  Summary

Working with rear case studies of successful international and American companies, students gain insight into business practices, develop cultural awareness, and get a feel for the excitement and challenge of working in today's global business world. Making Business Decisions has ten chapters that feature: -- Authentic business materials, including photos, charts, and press articles -- Interviews with executives (cassette and tapescript included) -- Contextualized vocabulary exercises with idioms and business concepts -- Negotiation strategies and practice with appropriate language -- Business letters, interoffice memos, and proposals -- Issues such as international marketing, the environment, and business ethics

 

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