Written in an accessible style using straightforward and direct language, Communication Research Statistics
guides students through the statistics actually used in most empirical research undertaken in communication studies.
This introductory textbook is the only work in communication that includes details on statistical analysis of data
with a full set of data analysis instructions based on SPSS 12 and Excel XP.
Key Features:
Emphasizes basic and introductory statistical thinking: The basic needs of novice researchers and students
are addressed, while underscoring the foundational elements of statistical analyses in research. Students learn
how statistics are used to provide evidence for research arguments and how to evaluate such evidence for themselves.
Prepares students to use statistics: Students are encouraged to use statistics as they encounter and evaluate
quantitative research. The book details how statistics can be understood by developing actual skills to carry out
rudimentary work. Examples are drawn from mass communication, speech communication, and communication disorders.
Incorporates SPSS 12 and Excel: A distinguishing feature is the inclusion of coverage of data analysis by use
of SPSS 12 and by Excel. Information on the use of major computer software is designed to let students use such
tools immediately.
A dedicated website: http://commfaculty.fullerton.edu/jreinard/constats.htm, includes a glossary, data sets,
chapter summaries, additional readings, links to other useful sites, selected ?calculators? for computation of
related statistics, additional macros for selected statistics using Excel and SPSS, and extra chapters on multiple
discriminant analysis and loglinear analysis.
Intended Audience: Ideal for undergraduate and graduate courses in Communication Research Statistics or Methods;
also relevant for many Research Methods courses across the social sciences