Thomas and Maurice�s Managerial Economics teaches students how to use microeconomic theory to analyze business
decisions. In a clear and engaging writing style, Christopher Thomas carries on the tradition he and Charles Maurice
shepherded for eight previous editions in the 9th edition. The 9th Edition explores the current market forces that
create both opportunities and constraints for business enterprises. The book has enjoyed success in part because
of its mid-level of rigor, clarity of presentation, and end-of-chapter material.
New Features
New Analysis of consumer and producer surplus
New chapter on government regulation of business
Analysis of advanced pricing techniques now includes a modern treatment of several methods of price discrimination
New Student CD contains the FREE Student Workbook (formerly salable), PPT slides of images, Consulting Projects,
data files, Illustrations from previous editions, and a tutorial "Review of Derivatives and Optimization."
Thomas continues to author this material.
Nearly every chapter is updated to reflect current research and market trends
Table of Contents
Part I: Some Preliminaries
CHAPTER 1: Managers, Profits, and Markets
CHAPTER 2: Demand, Supply, and Market Equilibrium
CHAPTER 3: Marginal Analysis for Optimal Decisions
CHAPTER 4: Basic Estimation Techniques
Part II: Demand Analysis
CHAPTER 5: Theory of Consumer Behavior
CHAPTER 6: Elasticity and Demand
CHAPTER 7: Demand Estimation and Forecasting
Online Topic 1: Estimating and Forecasting Industry Demand for Price-Taking Firms
Part III: Production and Cost Analysis
CHAPTER 8: Production and Cost in the Short Run
CHAPTER 9: Production and Cost in the Long Run
CHAPTER 10: Production and Cost Estimation
Online Topic 2: Linear Programming
Part IV: Profit-Maximization in Various Market Structures
CHAPTER 11: Managerial Decisions in Competitive Markets
CHAPTER 12: Managerial Decisions for Firms with Market Power
CHAPTER 13: Strategic Decision Making in Oligopoly Markets
Part V: Advanced Managerial Decision Making
CHAPTER 14: Advanced Pricing Techniques
CHAPTER 15: Decisions Under Risk and Uncertainty
CHAPTER 16: Government Regulation of Business
Online Topic 3: The Investment Decision
APPENDIX: STATISTICAL TABLES
ANSWERS TO TECHNICAL PROBLEMS
INDEX
