Rogoff, Edward : Sicken School of Business, Baruch College, City University of New York

Edward Rogoff founded and served as CEO of two media companies which owned and operated 23 radio stations throughout the United States. From 1998 to 2002 he was the Director of the Lawrence N. Field Center for Entrepreneurship and Small Business, one of the largest entrepreneurship centers in the United States, where he helped hundreds of entrepreneurs create business plans and developed corporate support and managed diverse funding sources for the Center. Rogoff designed the entrepreneurship curriculum at Baruch College where he continues to teach both graduate and undergraduate students as a professor in the Zicklin School of Business at the City University of New York. He received his B.A., M.B.A., M.A. and Ph.D. from Columbia University, where he wrote his dissertation under Nobel Laureate William Vickery. He continues to work extensively as a business consultant for firms specializing in technology, communications, urban transportation, private education, and venture capital.

Bankable Business Plans reveals the secret of creating a compelling and successful business plan for anyone who ever dreamed of starting or expanding an enterprise. This invaluable book guides readers through a comprehensive, step-by-step process to produce a professional-quality business plan that will attract the financial backing entrepreneurs need. Bankable Business Plans is the only book on the market that demonstrates how to make each business plan uniquely suited to every endeavor. It is also the only book which explains how to employ the guidelines that banks, venture capital firms and the Small Business Administration use to grant loans and other financial support to businesses. By describing how to apply the relatively unknown, but easily available Risk Management Association data to each business concept, author Edward Rogoff provides a virtual answer key to anyone seeking financial support for a business idea. Rogoff�s years of experience in both founding and improving startup and established companies, as well as teaching entrepreneurship to college graduate and undergraduate students, enables him to delineate the elements that make a business plan attractive to investors and lenders. Bankable Business Plans is essential for anyone interested in opening a business, expanding an existing enterprise, or simply testing the financial reality of a dream.

Benefits:

• The book trains entrepreneurs of any level of experience to use the Risk Management Association (RMA) data so their business plans meet the financial criteria established by banks and other lenders
• Bankable Business Plans gives the reader a solid foundation to write a business plan and a blue print on how to successfully raise money from would-be investors
• The book will prepare users for the most difficult part of the entrepreneurial journey: securing the funding.
• Understand more thoroughly the financial performance of other companies in your industry.

Acknowledgments
Foreword-- Jeff Bezos, Founder and CEO of Amazon.com
Preface
Introduction -- What a Business Plan is and How It Can Help You Start a Successful Enterprise

Part I: The Ten Essential Action Steps
Chapter 1, Action Step #1: Define Your Company: What will you accomplish for others and you?
Chapter 2, Action Step #2: Identify You Company�s Initial Needs: What will you require to get started?
Chapter 3, Action Step #3: Choose a Winning Strategy: How will you reach your customers and what will you say to them?
Chapter 4, Action Step #4: Analyze Your Market: Who will want your product or service?
Chapter 5, Action Step #5: Develop A Strong Marketing Campaign: How will you reach your customers and what will you say to them?
Chapter 6: Action Step #6: Build a Dynamic Sales Effort: How will you attract customers?
Chapter 7: Action Step #7: Design Your Company: How will you hire and organize your workforce?
Chapter 8: Action Step #8: Target Your Funding Sources: Where will you find your financing?
Chapter 9: Action Step #9: Explain Your Financial Data: How will your convince others to invest in your endeavors?
Chapter 10: Action Step #10: Action Step #10: Use the RMA Database: Check Your Answers Against the Answer Key

Part II: Putting It All Together
Chapter 11: What a Business Plan Should Look Like
Chapter 12: How to Create a Time Line
Chapter 13: Your Plan is an Extension of You
Chapter 14: Demonstrate That You Can Manage Conflicting Goals
Chapter 15: Present Yourself in the Best Light
Chapter 16: Make a Great In-Person Presentation

Part III: Business Plan Outlines and Sample Plans
Outline for a Simple Business Plan
A Sample of a Simple Business Plan � S&J Advertising Agency
Outline of a Complex Plan
A Sample of a Complex Business Plan