The emergence of giant media corporations has created a new era of mass communications. This new age of media
giants, with an obsession for the bottom line to satisfy shareholders dominated by institutional investors, has
made awareness of business and financial issues more critical than ever for both new and continuing employees of
such enterprises. Media Management in the Age of Giants: Business Dynamics of Journalism is a fresh, insightful,
practical media management textbook that examines the current media industry in an age when all the rules seem
to be changing because of the new phenomena of digital technology, publicly-traded media conglomerates, and changing
media habits and values among consumers. Readers are introduced to basic business concepts, terminology, history,
and management theories, all in a context of contemporary events involving media companies in the act of doing
business. Focusing on newspaper, TV and radio companies, the text is filled with real-life examples and interviews
of media managers illustrating how management is being conducted in all kinds of media companies. Features include
chapter-ending case studies and website listings, balance sheet and income statement examples, information on labor
unions, a thought-provoking chapter on entrepreneurship, and a detailed index. Written in a clear, conversational
style by a former newspaper owner and publisher, Media Management in the Age of Giants explores the business of
media and puts students and media employees a step ahead of their peers in knowing what it takes to be promoted
into management some day.
