The twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of
strategic brand management and integrated marketing communications, feature some of the world's most successful
brands and companies, including Levi Strauss & Co., Intel, Nike, and DuPont. Keller's cases examine the strategic
brand management process, best practice guidelines, and how to best build and manage brand equity. For executives
and managers in marketing and/or brand management. This book is suggested for use with Strategic Brand Management,
2e, also by Kevin Lane Keller and published by Prentice Hall.