For courses in Meeting, Event, Exposition and Convention Planning and Management for hospitality or business
students.
Event Management is packed full of "true to life" examples of events across the nation -- illustrating
all the skills needed to become a successful event manager. From this book students will learn how to design, plan,
market, and stage an event. In addition, readers will learn how to manage staff and staffing problems and to ensure
the safety of everyone involved. Topics will also discuss what is needed for legal compliance, risk management,
financial control and successful event evaluation.
Table of Contents
Introduction to event management
p. 1
Concept and design
p. 19
Feasibility
p. 35
Legal compliance
p. 47
Marketing
p. 59
Promotion
p. 73
Financial management
p. 85
Risk management
p. 99
Planning
p. 113
Protocol
p. 131
Staging
p. 147
Staffing
p. 165
Leadership
p. 185
Operations and logistics
p. 199
Safety and security
p. 213
Crowd management and evacuation
p. 229
Monitoring, control, and evaluation
p. 243
Careers in a changing environment
p. 257
Supplemental internet links
p. 267
Event proposal
p. 271
Professional associations
p. 277
Event management programs
p. 279
Table of Contents provided by Blackwell. All Rights Reserved.
