The United States is currently undergoing the most rapid demographic shift in its history. By 2050, white Americans
will no longer comprise a majority of the population. Instead, they'll be the largest minority group in a country
made up entirely of minorities, followed by Hispanic Americans, African Americans, and Asian Americans. Past shifts
in America's demographics always reshaped the county's religious landscape. This shift will be no different. Soong-Chan
Rah's book is intended to equip evangelicals for ministry and outreach in our changing nation. Borrowing from the
business concept of "cultural intelligence," he explores how God's people can become more multiculturally
adept. From discussions about cultural and racial histories, to reviews of case-study churches and Christian groups
that are succeeding in bridging ethnic divides, Rah provides a practical and hopeful guidebook for Christians wanting
to minister more effectively in diverse settings. Without guilt trips or browbeating, the book will spur individuals,
churches, and parachurch ministries toward more effectively bearing witness to the gospel of Jesus Christ, the
Good News for people of every racial and cultural background. Its message is positive; its potential impact, transformative.