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International Business: The Challenge of Global Competition - With Access
International Business: The Challenge of Global Competition - With Access
Author: Ball / Geringer / McNett / Minor
Edition/Copyright: 13TH 13
ISBN: 0-07-760612-4
Publisher: Richard D. Irwin, Inc.
Type: Hardback
Used Print:  $254.50
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Summary
Table of Contents
 
  Summary

International Business: The Challenge of Global Competition13e by Ball, Geringer, McNett, and Minor continues to be the most current, objective and thorough treatment of international business available for students. Enriched with colorful maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing - a claim no other text can make. In addition, each new copy ofInternational Business13e includes access to CESIM - an interactive IB simulation developed for industry professionals. Ball et al is the only textbook on the market which features access to CESIM. Only Ball, Geringer, McNett and Minor can offer a complete view of international business as diverse as the backgrounds of business students.

 
  Table of Contents
Table of Contents Section One: The Nature of International Business Chapter 1 The Rapid Change of International Business Chapter 2 International Trade and Foreign Direct Investment Chapter 3 International Institutions from an International Business Perspective Section Two: International Environmental Forces Chapter 4 Sociocultural Forces Chapter 5 Natural Resources and Environmental Sustainability Chapter 6 Political and Trade Forces Chapter 7 Intellectual Property and Other Legal Forces Chapter 8 Understanding the International Monetary System and Financial Forces Section Three: The Organizational Environment Chapter 9 International Competitive Strategy Chapter 10 Organizational Design and Control Chapter 11 Global Leadership Issues and Practices Chapter 12 Assessing and Analyzing Markets Chapter 13 Entry Modes Chapter 14 Export and Import Practices Chapter 15 Marketing Internationally Chapter 16 Global Operations and Supply Chain Management Chapter 17 Managing Human Resources in an International Context Chapter 18 International Accounting and Financial Management
 

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