When news of the O. J. Simpson verdict swept across the United States, a nation stood divided as blacks and whites reacted differently to the decision. Seldom has the racial division that permeates our society come so clearly and prominently into view. Divided by Color supplies the reasons for this division, showing that racial resentment continues to exist. Despite a parade of recent books optimistically touting the demise of racial hostility in the United States, the authors marshal a wealth of the most current and comprehensive evidence available to prove their case. Kinder and Sanders reveal that racial resentment remains the most powerful determinant of white opinion on such racially charged issues as welfare, affirmative action, school desegregation, and the plight of the inner city. At the same time, the book is unique in its in-depth analysis of the opinions of black Americans who have been virtually ignored in past studies. But more than a comprehensive description of American views on race, Divided by Color seeks to explain just why black and white Americans believe what they do. Kinder and Sanders analyze the critical factors that shape people's opinion on race-related issues, uncovering the relative importance of self-interest, group identity, and ideological principles, as well as racial animosity. Finally, the authors explore how the racial divide has insinuated itself into the presidential election process and examine the role of political elites in framing racial issues for ordinary citizens.