Paul Hawken is an environmentalist, educator, lecturer, entrepreneur, journalist, and best-selling author. He
is known around the world as one of the leading architects and proponents of corporate reform with respect to ecological
practices. His writings and work have caused CEOs to transform their internal corporate culture and business philosophy
towards environmental restoration. He serves as co-chair of TNS-International, a non-profit educational foundation
that assists organizations and businesses in twelve countries in creating a long term commitment to environmental
sustainability as a core part of their overall policy and practices.
He has founded several companies, including Smith & Hawken, Datafusion, a knowledge synthesis software company,
and several of the first natural food companies in the U.S that relied soley on sustainable agricultural methods.
He is author of dozens of articles, scientific papers, and six books including The Next Economy (Ballantine 1983),
Growing a Business (Simon and Schuster 1987), and The Ecology of Commerce (HarperCollins 1993). The Ecology of
Commerce was voted in 1998 as the #1 college text on business and the environment by professors in 67 business
schools. He has just completed Natural Capitalism: Creating the Next Industrial Revolution (Little, Brown. September
1999) with Amory and Hunter Lovins.
His books have been published in over 50 countries in 27 languages. Growing a Business became the basis of a 17-part
PBS series which Mr. Hawken hosted and produced. The program, which explored the challenges and pitfalls of starting
and operating socially responsive companies, was shown on television in over 115 countries around the world. He
serves as co-chair of The Natural Step-International, a non-profit educational foundation that teaches and supports
environmental systems thinking in corporations, cities, and governments.
He has given keynote addresses to the following organizations and events: AT&T, The Liberal Party of Canada,
Apple Computer, Citicorp, Weyerhaeuser, Commonwealth Club, The King of Sweden Environmental Seminar, General Foods,
State of Washington, Southwestern Bell, American Bookseller s Association, Inc. 500 Conference, Urban Land Institute,
SRI International, Harvard University, Department of Commerce, Yale University, Prince of Wales Conference on Business
and the Environment-Cambridge University, Herman Miller, National Wildlife Federation, American Society of Landscape
Architects, American Institute of Architects, American Institute of Graphic Arts, American Solar Energy Association,
World Business Council for Sustainable Development, Cleveland City Club, Conference Board, U.S. Forest Service,
Ontario Hydro, the EPA, and over 500 others.
He has served on the board of many environmental organizations including Point Foundation (publisher of the Whole
Earth Catalogs), Center for Plant Conservation (with Don Falk), Conservation International, Trust for Public Land,
Friends of the Earth, and National Audubon Society. Among recognition and awards received are the Small Business
Administration "Entrepreneur of the Year" in 1990, the Utne 100 in 1995: "One Hundred Visionaries
who could Change our Lives", Western Publications Association the Maggie award for "Natural Capitalism--as
the best Signed Editorial/Essay--in 1997, Creative Visionary Award by International Society of Industrial Design,
Design in Business Award for environmental responsibility by the American Center for Design, Council on Economic
Priorities' 1990 Corporate Conscience Award, American Horticultural Society Award for commitment to excellence
in commercial horticulture, Metropolitan Home Design 100 Editorial Award for the 100 best people, products and
ideas that shape our lives, the Cine Golden Eagle award in video for the PBS program "Marketing" from
Growing a Business, Inc. Magazine's "Dream Team" - Twelve Best Entrepreneurs of the 1980's (including
Steven Jobs, H. Ross Perot), California Institute of Integral Studies Award "For Ongoing Humanitarian Contributions
to the Bay Area Communities", Esquire Magazinee award for the best 100 People of a Generation (1984), and
several honorary doctorates.
Lovins, Amory : Rocky Mountain Institute
Hunter and Amory Lovins have worked as a team since 1979 on a wide range of issues linking energy and other
resources, the environment, development, and security. Their research has laid the foundations for many new disciplines
and enterprises, including the "negawatt" industry (now a $5-billion-a-year business just in the U.S).
They founded Rocky Mountain Institute in 1982.
L. Hunter Lovins, RMI's President and Executive Director, holds BAs in political science and sociology from Pitzer
College, a JD from Loyola University School of Law, and an honorary LHD. A member of the California Bar, she cofounded
and for six years served as Assistant Director of the California Conservation Project (Tree People), a noted urban
forestry and environmental education group. She has consulted and lectured extensively, served with Mr. Lovins
as Henry R. Luce Visiting Professor at Dartmouth College, published numerous papers, and coauthored nine books
and numerous papers.
Amory B. Lovins, the Institute's Vice President, CFO, and Director of Research, is formerly a consultant experimental
physicist. Educated at Harvard and Oxford, he received an Oxford MA by virtue of being a don, and later six U.S.
honorary doctorates. A MacArthur Fellow, he has held a variety of visiting academic chairs, briefed nine heads
of state, published 24 books and several hundred papers, lectured and broadcast widely, and served on the U.S.
Department of Energy's senior advisory board. The Wall Street Journal's Centennial Issue named him among 28 people
in the world most likely to change the course of business in the 1990s.
Together the Lovinses have consulted for scores of utilities, industries, and governments worldwide. Their work
has been featured in many leading print and broadcast media, including "60 Minutes", "The Today
Show", CNN, and "The 700 Club." They shared a 1982 Mitchell Prize and a 1983 Right Livelihood Award
(often called the "alternative Nobel Prize"). In 1989 their "essential contribution towards finding
alternative solutions to energy problems" was recognized by the Onassis Foundation's first Delphi Prize, one
of the world's top environmental awards. In 1993 their paper on Hypercars received the Nissan Prize at ISATA, the
top European car-technology conference.
Lovins, L. Hunter : Rocky Mountain Institute
Hunter and Amory Lovins have worked as a team since 1979 on a wide range of issues linking energy and other resources,
the environment, development, and security. Their research has laid the foundations for many new disciplines and
enterprises, including the "negawatt" industry (now a $5-billion-a-year business just in the U.S). They
founded Rocky Mountain Institute in 1982.
L. Hunter Lovins, RMI's President and Executive Director, holds BAs in political science and sociology from Pitzer
College, a JD from Loyola University School of Law, and an honorary LHD. A member of the California Bar, she cofounded
and for six years served as Assistant Director of the California Conservation Project (Tree People), a noted urban
forestry and environmental education group. She has consulted and lectured extensively, served with Mr. Lovins
as Henry R. Luce Visiting Professor at Dartmouth College, published numerous papers, and coauthored nine books
and numerous papers.
Amory B. Lovins, the Institute's Vice President, CFO, and Director of Research, is formerly a consultant experimental
physicist. Educated at Harvard and Oxford, he received an Oxford MA by virtue of being a don, and later six U.S.
honorary doctorates. A MacArthur Fellow, he has held a variety of visiting academic chairs, briefed nine heads
of state, published 24 books and several hundred papers, lectured and broadcast widely, and served on the U.S.
Department of Energy's senior advisory board. The Wall Street Journal's Centennial Issue named him among 28 people
in the world most likely to change the course of business in the 1990s.
Together the Lovinses have consulted for scores of utilities, industries, and governments worldwide. Their work
has been featured in many leading print and broadcast media, including "60 Minutes", "The Today
Show", CNN, and "The 700 Club." They shared a 1982 Mitchell Prize and a 1983 Right Livelihood Award
(often called the "alternative Nobel Prize"). In 1989 their "essential contribution towards finding
alternative solutions to energy problems" was recognized by the Onassis Foundation's first Delphi Prize, one
of the world's top environmental awards. In 1993 their paper on Hypercars received the Nissan Prize at ISATA, the
top European car-technology conference.
Summary
The world of business is changing�fast. The prevailing model for creating wealth�which has its roots in the
industrial revolution and which dominated the last century�no longer applies. Natural Capitalism introduces an
alternative, a new paradigm. Praised by business and political leaders as well as economists and environmentalists
around the globe, this groundbreaking book reveals how tomorrow's most successful global businesses will draw profit
from their own environmental responsibility.
