Developing the Public Relations Campaign: A Team-Based Approach takes a simple, easy-to-follow approach that
develops a public relations campaign in a service-learning environment. This text is designed around a team project
approach rather than a traditional lecture/note-taking model of learning. Developing the Public Relations Campaign
introduces a three-step process�the PIE chart�that accurately describes the campaign development process used in
the real world. A practical approach, with exercises and case studies in every chapter, guides readers through
the development of their own public relations campaigns.