Fluctuating commodity prices provide an opportunity to teach marketing principles from an applied perspective.
That perspective is the thrust of this book. Though much of the material centers around the commodity futures market,
various marketing tools are defined and described, with an explanation given for applying each tool to decision
making in the marketplace. Used as a manual, Commodity Marketing can transform producers from sellers to merchandisers.
The more commodity producers learn about how markets function, the better their marketing decision.
Table of Contents
1�Framework for Analyzing a Market Economy
2�Marketing Tools
3�The Futures Markets: Focal Point in Commodity Marketing
4�Price Determination: Market Fundamentals
5�Technical Price Analysis
6�Pricing Strategy
7�Basis: The Economics of When and Where to Sell
8�Financing a Hedging Plan
9�Livestock Marketing
10�730-Day Crop Marketing and Profit?Maximizing Livestock Hedging.
