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Social Media Roi: Managing and Measuring
Social Media Roi: Managing and Measuring
Author: Blanchard, Olivier
Edition/Copyright: 2011
ISBN: 0-7897-4741-3
Publisher: Que
Type: Paperback
New Print:  $24.99 Used Print:  $18.75
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Summary
 
  Summary

"Blanchard is demanding. He won't allow you to flip through this book, nod your head, and leave. If you're in, you're going to have to invest to get your rewards."

--Chris Brogan, president of Human Business Works

"Social media isn't inexpensive; it's different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. InSocial Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It's about time."

--Jay Baer, coauthor ofThe NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social

"Social Media ROIgets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can't go wrong withSocial Media ROI."

--Geoff Livingston, author ofWelcome to the Fifth EstateandNow Is Gone

"Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and i

 

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