Student financial aid has always been burdened by a complex interplay of institutional needs and public policy
goals. But in the past decade, that interplay has been complicated by rising college costs, increased consumerism,
and the use of financial aid to meet both student needs and campus enrollment goals. This volume helps to explain
the often conflicting relationship between student aid and enrollment management-and helps administrators sort
out the factors most critical to effective student aid and enrollment policies. The chapters examine the political
and cultural context that influences decisions about student aid and enrollment management, the special enrollment
management challenges facing independent colleges, and some alternative methods for financing a college education.
The authors also provide an extensive review of the research on the impact of student aid on recruitment and retention,
offer recommendations for ethical enrollment planning, and furnish a valuable list of resources for enrollment
planners, researchers, and policymakers.
Table of Contents
1.The Historical Roots of Enrollment Management (Michael D. Coomes).
2. Federal and State Aid in the 1990s: A Policy Context for Enrollment Management (Shirley A. Ort).
3. Enrollment Management, Institutional Resources, and the Private College (Joseph A. Russo, Michael D. Coomes).
4. Alternative Financing Methods for College (Robert DeBard).
5. The Impact of Student Aid in Recruitment and Retention: What the Research Indicates (Edward P. St. John).
6. The Role of Financial Aid in Enrollment Management (Don Hossler).
