"For all its global focus and background, this is a British management textbook at its best. It has been
well cared for by its team of editors and deserves a wide readership among both students and practitioners in the
field... this book will permit students to pick up specialist knowledge and insight before starting their career,
and will prove both useful and beneficial."
--Dr Hans-Christian Andersen, Senior Lecturer in Cultural Tourism, Northumbria University, UK
Elsevier Web Site, May, 2005
Summary
Features & Benefits
Provides practical applications, models and illustrations of the event management operation from a variety
of international perspectives
Demonstrates how to manage and market the arts and leisure experience
International case studies from Europe, New Zealand, Australia and USA
Festival and Events Management: an international perspective is a unique text looking at the central role of events
management in the cultural, tourism and arts industries.
With international contributions from industry and academia, the text looks at the following:
Events & cultural environments
Managing the arts & leisure experience
Marketing, policies and strategies of art and leisure management
Chapters include exercises, and additional teaching materials and solutions to questions are provided as part
of an accompanying online resource.
Table of Contents
Section one - Festivals, events and the cultural experience:
Arts, leisure & cultural concepts (Ali-Knight, Robertson); An overview of events management (Jones, Morgan,
Salem); Festivals, events & the destination (Derret);
Section two -
Managing the arts, culture and leisure experience: Event design and management (James and Brown); Visitor management
for festival and events (Yeoman, Robertson, McMahon-Beattie); Service quality and managing your people (Drummond
and Anderson); The implications and process of using IT within events organisations (Knox)
Section three -
Marketing, revenue and retail operations: Events and detination dynamic (Robertson, Wardrop); Marketing information
for the events industry (Wood); Merchandising and Retail (Doyle); Festival and events catering operations (Fields,
Stansbie); Principles and applications in ticketing and reservations management (Beaven, Laws)
Section four -
Policies and strategies of art and leisure event management; Politics, public policy and the destination (Hall,
Rusher); Events management in the context of New Zealand's art, leisure and cultural sectors (Harrison, McDonald);
The economics and evaluation of festival and events (Carlsen); A strategic approach for the use of sponsorship
in the events industry (Masterman); The behavioural aspects of financial management (Raj); Risk and decision making
in event management (Laybourn)
Section five -
Case studies and contemporary issues of arts and leisure festivals and events: Social and environmental impacts
- attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival (Mason, Beaumont-Kerridge);
Wine tourism events (Novelli); Edinburgh's winter festivals (Wardrop, Robertson); Sponsorship, funding and strategic
function - Carling festival and V-festival (Raj, Walters); The Anglesey Sea symposium (Matthews); A critical examination
of Sydney's 2000 Olympic Games (Waitt); Index
