This classic text/reference has established itself a the college and university leve in the growing fields of
event management and event tourism. Its also serves as the training and reference book of choice for professionals
in the events and toourism fields. It is the first comprehensive text one event management with systematic coverage
of, planning, leadership, organization, coordination, programming, humand resurces and volunteers, financing, marketing,
evaluation, impact management. Contains a comprehesive bibliograph, over 600 entries and a detailed index.
Table of Contents
Chapter 1. Introduction to Event Studies, Event Management, and Event Tourism
Learning Objectives
Do You Want to be a Professional Event Manager?
What Is Event Management?
Event Studies
Disciplinary Perspective on Events
Event Management Within Closely Related Fields
What Is Event Tourism?
Event Terminology
Typology of Planned Events
Study Questions/Advanced Study Questions
Chapter 2. Event Management: Practice and Professionalism
Learning Objectives
Professionalism
Specialized Career Paths in Event Management
Levels of Management and Managerial Knowledge and Skills
A Model of the Event Management System
Study Questions/Advanced Study Questions
Chapter 3. Planning Events
Learning Objectives
What Is Planning?
Project Planning and Management
The Business Plan
The Strategic Plan
Forces and Trends Affecting Events
Study Questions/Advanced Study Questions
Chapter 4. Site Planning, Operations, and Logistics
Learning Objectives
Planning the Venue or Site
The Operations Plan and Logistics
Planning for "Green" and Sustainable Events
Study Questions/Advanced Study Questions
Chapter 5. Destination Planning and Marketing for Event Tourism
Learning Objectives
Tourism Trends That Influence the Events Sector
Event Tourism Planning and Policy
Event Tourism Strategies and Tactics
Leveraging Events and the Legacy
Research for Event Tourism Planning
Study Questions/Advanced Study Questions
Chapter 6. The Event Experience, Programming, and Quality
Learning Objectives
Program Planning
Developing a Program Portfolio
The Program Life Cycle
The Quality of Events
Quality Management
Study Questions/Advanced Study Questions
Chapter 7. Organization and Coordination
Learning Objectives
Perspectives on Organizations
Organizational Structures for Events
Managing Not-for-Profit Associations
Organizational Culture
The Learning Organization
Study Questions/Advanced Study Questions
Chapter 8. Human Resources Management
Learning Objectives
What Is Human Resources Management?
The Human Resources Planning Process
Motivation Theory
Study Questions/Advanced Study Questions
Chapter 9. Acquiring Resources, Sponsorship, and Financial Management
Learning Objectives
Where's the Money?
The Price of Admission
Sponsorship
Financial Management
Study Questions/Advanced Study Questions
Chapter 10. Safety, Health, Risk Management, and Security
Learning Objectives
Special Hazards and Threats Associated With Events
The Health and Safety Plan
Risk Management
Alcohol Risk Management
Crowd Management and Control
Legal Issues
Study Questions/Advanced Study Questions
Chapter 11. Marketing
Learning Objectives
The Marketing Concept and Marketing Mix
Marketing Planning and Measuring Demand
Segmentation and Selecting Target Markets
A Benefits Model for Target Marketing
Generic Marketing Strategies
Study Questions/Advanced Study Questions
Chapter 12. Market Research: Understanding the Event Customer
Learning Objectives
Why Do People Attend Events?
Consumer Research on Events
Visitor Surveys
The Sampling Method
Attendance Counts and Estimates
Conducting Market Area Surveys
Study Questions/Advanced Study Questions
Chapter 13. Communications and Sales
Learning Objectives
The Communications Mix
Sales
Developing and Communicating a Positive Image
Packaging
Study Questions/Advanced Study Questions
Chapter 14. Evaluation and Impact Assessment
Learning Objectives
Evaluation Concepts and Methods
Economic Impact Measurement and Evaluation
Multipliers
Evaluation of Costs and Benefits
Study Questions/Advanced Study Questions
