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Branding
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Integrated Brand Promotion Management
Author:  Murphy, John H
ISBN:  0-7575-7791-1
Edition:  2011
New Print:  $128.85
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Kellogg on Branding: Marketing Faculty of The Kellogg School of Management (Hardback)
Author:  Tybout, Alice / Kotler, Philip
ISBN:  0-471-69016-3
Edition:  2005
Used Print:  $26.25
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Life After the 30-Second Spot : Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
Author:  Jaffe, Joseph
ISBN:  0-471-71837-8
Edition:  2005
Used Print:  $22.50
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Managing Brand Equity : Capitalizing on the Value of a Brand Name
Author:  Aaker, David A.
ISBN:  0-02-900101-3
Edition:  1991
Used Print:  $26.25
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New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
Author:  Bedbury, Scott
ISBN:  0-14-200190-2
Edition:  2002
Used Print:  $18.00
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New Rules of Green Marketing
Author:  Ottman, Jacquelyn A.
ISBN:  1-60509-866-3
Edition:  2011
Used Print:  $18.75
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No Logo: Tenth Anniversary Edition
Author:  Klein, Naomi
ISBN:  0-312-42927-4
Edition:  2009
Used Print:  $18.75
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No LOGO : No Space, No Choice, No Jobs
Author:  Klein, Naomi
ISBN:  0-312-42143-5
Edition:  2000
Used Print:  $12.00
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Reputation Rules: Strategies for Building Your Companys Most valuable Asset
Author:  Diermeier, Daniel
ISBN:  0-07-176374-0
Edition:  2011
Used Print:  $27.00
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Strategic Brand Management
Author:  Keller, Kevin Lane
ISBN:  0-13-266425-9
Edition:  4TH 13
New Print:  $293.50 Used Print:  $220.00
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Strategic Brand Management
Author:  Keller, Kevin
ISBN:  0-13-188859-5
Edition:  3RD 08
Used Print:  $167.50
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United We Brand: How to Create a Cohesive Brand That's Seen, Heard and Remembered
Author:  Moser, Mike
ISBN:  1-57851-798-2
Edition:  2003
Used Print:  $22.50
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Zag: #1 Strategy of High-Performance Brands
Author:  Neumeier, Marty
ISBN:  0-321-42677-0
Edition:  2007
Used Print:  $24.75
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