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General Advertising
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Adweek Copywriting Handbook: Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Author: Sugarman, Joseph
ISBN: 0-470-05124-8
Edition: 2007
Used Print:
$21.00
Advertising and Integrated Brand Promotion
Author: O'Guinn, Thomas
ISBN: 0-538-47332-0
Edition: 6TH 12
Used Print:
$187.50
Advertising and Promoting - With Connect (Canadian)
Author: Belch, Michael A. / Belch, George E.
ISBN: 0-07-109138-6
Edition: 4TH 11
Used Print:
$102.00
Advertising and Promotion - Text Only (Canadian)
Author: Belch, George
ISBN: 0-07-007338-4
Edition: 4TH 11
Used Print:
$102.00
Advertising and Sales Promotion
Author: Kaser
ISBN: 1-111-57323-9
Edition: 2013
New Print:
$113.00
Used Print:
$84.75
Advertising and Societies
Author: Frith, Katherine Toland
ISBN: 1-4331-0385-0
Edition: 2ND 10
New Print:
$63.55
Used Print:
$47.75
Advertising Account Planning
Author: Kelley, Larry D. / Jugenheimer, Donald W.
ISBN: 0-7656-2564-4
Edition: 2ND 11
Used Print:
$45.00
Advertising Age
Author: Thorson, Esther / Duffy, Margaret
ISBN: 1-111-52875-6
Edition: 2012
Used Print:
$29.50
Advertising Campaign Planning : Developing an Advertising-based Marketing Plan
Author: Avery, Jim
ISBN: 1-887229-41-8
Edition: 4TH 10
Used Print:
$30.00
Advertising Management
Author: Jugenheimer, Donald W.
ISBN: 0-7656-2260-2
Edition: 2009
Used Print:
$60.00
Advertising Media Planning
Author: Sissors, Jack / Baron, Roger
ISBN: 0-07-170312-8
Edition: 7TH 10
Used Print:
$81.75
Advertising Research: Theory and Practice
Author: Davis, Joel
ISBN: 0-13-212832-2
Edition: 2ND 12
Used Print:
$130.00
Advertising Promotion and Other Aspects of Integrated Marketing Communications
Author: Shimp, Terence A. / Andrews, J. Craig
ISBN: 1-111-58021-9
Edition: 9TH 13
Used Print:
$234.75
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Advertising: Concept and Copy
Author: Felton, George
ISBN: 0-393-73386-6
Edition: 3RD 13
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$65.00
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Age of Propaganda: The Everyday Use and Abuse of Persuasion
Author: Pratkanis, Anthony
ISBN: 0-8050-7403-1
Edition: REV 00
New Print:
$32.00
Used Print:
$24.00
Brains Behind Great Ad Campaigns
Author: Berman, Margo
ISBN: 0-7425-5551-8
Edition: 2009
Used Print:
$39.75
Can't Buy My Love: How Advertising Changes the Way We Think and Feel
Author: Kilbourne, Jean
ISBN: 0-684-86600-5
Edition: 1999
Used Print:
$14.25
Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture - 25th Anniversary Edition
Author: Ewen, Stuart
ISBN: 0-465-02155-7
Edition: (REV)01
Used Print:
$17.25
Cases in Advertising Management (Paperback)
Author: Kelley, Larry D.
ISBN: 0-7656-2261-0
Edition: 2009
New Print:
$77.99
Contemporary Advertising
Author: Arens, William F. / Weigold, Michael F. / Arens, Christian
ISBN: 0-07-338107-1
Edition: 12TH 09
Used Print:
$162.50
Contemporary Advertising (Loose Leaf)
Author: Arens, William F. / Weigold, Michael F. / Arens, Christian
ISBN: 0-07-802895-7
Edition: 14TH 13
Used Print:
$130.50
Kleppner's Advertising Procedure
Author: Lane, Ron
ISBN: 0-13-611082-7
Edition: 18TH 11
Used Print:
$240.00
Copy Workshop Workbook
Author: Bendinger, Bruce
ISBN: 1-887229-39-6
Edition: 4TH 09
Used Print:
$36.00
Creative Advertising
Author: Pricken, Mario
ISBN: 0-500-28733-3
Edition: (REV)08
Used Print:
$30.00
Creative Strategy in Advertising
Author: Drewniany, Bonnie L.
ISBN: 1-133-30726-4
Edition: 11TH 14
New Print:
$188.00
Used Print:
$141.00
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