Lucas, Stephen E. : University of Wisconsin-Madison
Stephen E. Lucas is Professor of Communication Arts at the University of Wisconsin�Madison, where he has taught
since 1972. Born in New York and raised in California, he received his bachelor�s degree from the University of
California, Santa Barbara, and his master�s and doctorate degrees from Penn State University.
Professor Lucas has been recognized for his work as both a scholar and a teacher. His first book, Portents of Rebellion:
Rhetoric and Revolution in Philadelphia, 1765-1776, received the Golden Anniversary Award of the Speech Communication
Association in 1977 and was nominated for a Pulitzer Prize. His major articles include "The Schism in Rhetorical
Scholarship" (1981), "The Renaissance of American Public Address: Text and Context in Rhetorical Criticism"
(1988), and "The Stylistic Artistry of the Declaration of Independence" (1990). He is currently writing
a book on Booker T. Washington�s Atlanta Exposition Address.
Professor Lucas has received a number of teaching awards, including the Chancellor�s Award for Excellence in Teaching
at the University of Wisconsin. His lecture course on "The Rhetoric of Campaigns and Revolutions" is
among the most popular on campus and has twice been selected for statewide broadcast in its entirety by Wisconsin
Public Radio.
In addition, Professor Lucas has directed the introductory public speaking course at the University of Wisconsin�Madison
since 1973. Over the years he has been responsible for numerous teaching innovations and has supervised the training
of hundreds of graduate assistants. He has also participated in public speaking workshops and colloquia at schools
throughout the United States.
Stephen Lucas and his wife, Patty, live in Madison, Wisconsin, and have two sons, Jeff and Ryan. His interests
include travel, sports, and photography.
Summary
Lucas' The Art of Public Speaking is the leading public speaking textbook in the field. Whether a novice or
an experienced speaker when beginning the course, every student will learn how to be a better public speaker through
Lucas' clear explanations. Creative activities, vivid examples, annotated speech samples, and foundation of classic
and contemporary rhetoric provide students a strong understanding of public speaking.
When instructors teach from this textbook, they benefit from Lucas' Integrated Teaching Package. The Annotated
Instructor's Edition and Instructor's Manual, both written by Steve Lucas, provide teaching tips and give outlines
on how to use the various supplements. As a result, instructors are able to see various teaching examples, how
to integrate technology, and analyses and discussion questions for video clips in class. The Annotated Instructor's
Edition, Instructor's Manual, Test Bank, and other supplements provide instructors the tools needed to create a
dynamic classroom.
New to This Edition
Speech Preparation Checklists ,- Helps students keep on track as they prepare their speeches.
Study Questions--Students can check their knowledge with study questions that reinforce key principles and
concepts in every chapter. Students receive immediate feedback on whether their answers are correct or incorrect.
PowerPoint Tutorial - Guides students through the process of effectively using PowerPoint in their classroom
speeches. The tutorial focuses on how to create a successful electronic presentation.
Bibliography Formats --Provide APA and MLA citation formats for sources ranging from books and articles to
interviews, television programs, books, and Internet sites.
Glossary --Defines key terms and concepts from the text.
Links to the Lucas website.
New Appendix. A new appendix titled "Giving Your First Speech" helps novice speakers overcome their
initial apprehension by providing advice on how to develop, organize, rehearse, and deliver their first speech.
New Section on Question-And-Answer Sessions. Because so many of today's presentations involve answering audience
questions, a new section in Chapter 12 explains how to succeed at this vital skill.
New "Applying the Power of Public Speaking" boxes. Real-world scenarios challenge students to apply
their critical thinking skills to a wide range of practical speaking situations. All the scenarios are carefully
developed to demonstrate how public speaking is used in everyday life, such as how to present in community government
situations.
Increased coverage on Researching on the Internet and Credibility of Sources.
New Visual Aids. To keep pace with changes in public speaking technology, the new edition contains a fully
updated discussion of visual and presentation aids.
Expanded coverage on Narrative.
New sample speeches in text. Six new sample students speeches keep the book current and provide examples for
study and discussion. Each sample speech is cross-referenced with the Instructor's Manual and the Annotated Instructor's
Edition.
Features
Lucas' Integrated Teaching System continues to be one of the main reasons this text is so popular. The Annotated
Instructor's Edition, Instructor's Manual, and Test Bank are all written by Steve Lucas and are cross referenced
with each other to produce an integrated teaching system.
Using Presentation Software. The text introduces students to the basics of multimedia presentations.
Chapter 6 "Gathering Materials" discusses how to do research both on the Internet and in the library.
"Internet Connection" boxes provide students with suggestions on web sites to visit or discuss.
This textbook continues to reflect the diversity in today's students, teachers, and classrooms.
"Internet Connection" boxes provide students with suggestions on web sites to visit or discuss.
Table of Contents
Part One: Speaking and Listening
Chapter 1: Speaking in Public
Chapter 2: Ethics and Public Speaking
Chapter 3: Listening
Part Two: Speech Preparation: Getting Started
Chapter 4: Selecting a Topic and Purpose
Chapter 5: Analyzing the Audience
Chapter 6: Gathering Materials
Chapter 7: Supporting Your Ideas
Part Three: Speech Preparation: Organizing & Outlining
Chapter 8: Organizing the Body of the Speech
Chapter 9: Beginning and Ending the Speech
Chapter 10: Outlining the Speech
Part Four: Presenting the Speech
Chapter 11: Using Language
Chapter 12: Delivery
Chapter 13: Visual Aids
Part Five: Varieties of Public Speaking
Chapter 14: Speaking to Inform
Chapter 15: Speaking to Persuade
Chapter 16: Methods of Persuasion
Chapter 17: Speaking on Special Occasions
Chapter 18: Speaking in Small Groups
Appendix A: Giving Your First Speech
Appendix B: Speeches for Analysis and Discussion