A 'Wall Street Journal' BestsellerAs seen and heard on: MSNBC's Morning Joe, CNBC's Off the Cuff, CBS This Morning, NPR's Morning Edition, CNBC with Maria Bartiromo, Fox Business News Cavuto, WNYC, 'New York Times Magazine', 'Wall Street Journal', Forbes.com, Inc.com, and Fortune.com. ' We believe that business is good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity. Free-enterprise capitalism is the most powerful system for social cooperation and human progress ever conceived. It is one of the most compelling ideas we humans have ever had. But we can aspire to something even greater." ' -From the Conscious Capitalism CredoIn this book, Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today's best-known companies, they illustrate how these two forces can-and do-work most powerfully to create value for all stakeholders: including customers, employees, suppliers, investors, society, and the environment.These Conscious Capitalism" companies include Whole Foods Market, Southwest Airlines, Costco, Google, Patagonia, The Container Store, UPS, and dozens of others. We know them; we buy their products or use their services. Now it's time to better understand how these organizations use four specific tenets- 'higher purpose', 'stakeholder integration', 'conscious leadership', and 'conscious culture and management'-to build strong businesses and help advance capitalism further toward realizing its highest potential.As leaders of the Conscious Capitalism movement, Mackey and Sisodia argue that aspiring leaders and business builders need to continue on this path of transformation-for the good of both business and society as a whole.At once a bold defense and reimagining of capitali