Why is Basic Marketing Research the best-selling
marketing textbook? It is a best seller because it's written from a
student's perspective. Authors Brown, Suter, and Churchill know that for
a marketing textbook to be effective, students have to be able to
understand it. And they've achieved that time and again. This edition is
packed with the features that made it a best-seller in the first place,
from study tools to updated content to an easy-to-read writing style.
Plus, in this volume you'll learn more about how experts gather data and
how to use it yourself to turn greater profits.