Margaret Mark (New York, NY) is President of Strategic Insight, a consulting firm specializing in creative strategic
direction for businesses and brands. She is formerly Executive Vice President of Young & Rubicam.
Pearson, Carol S. : Center for Archetypal Studies and Applications
Carol S. Pearson (Washington, DC) is President of the Center for Archetypal Studies and Applications (CASA), best-selling
author of The Hero Within, and Senior Editor of the award-winning magazine, The Inner Edge.
Summary
Behind every great brand is a great story. In The Hero and the Outlaw, advertising guru Margaret Mark and best-selling
author and psychologist Carol Pearson team up to explain how marketers can make their brands or products invincible.
Mark and Pearson show you how to discover the "soul" of your brand, and then express that "soul"
in ways that tap into universal stories or archetypes. By following their unique approach, anyone in business can
learn how to connect with their customers more deeply and create true brand icons.
