"Powerful, insightful, and practical. Integrity Selling for the 21st Century dispels outdated methods and techniques and replaces them with a dynamic six-step process for success� A must-read for any sales professional."

--Alex Perriello, president and CEO, Coldwell Banker Real Estate Corporation

"Integrity Selling is a wonderful tool that analyzes what makes people buy, and breaks down the process into simple and usable bites."

--Dennis Manning, president and CEO, Guardian Life Insurance Company of America

"Ron Willingham's new book helps salespeople realize that customers are not persuaded so much by what they say but by who they are and how they relate to others. It's a refreshing book that peels back the artificial layers of traditional selling and exposes the true essence of sales success."

--Gerhard Gschwandtner, founder and publisher, Selling Power

"The Integrity Selling program reminds us there is more to sales than being customer-focused. It's going the extra mile to solve needs, not fill wants. It's making the conscious decision to do things right for people because it's the right thing to do. Now, more than ever, those who believe in ethics, trust, honesty, responsibility, and integrity succeed. Those who don't, do not."

--Barry Griswell, chairman, president, and CEO, Principal Financial Group

Random House Web Site, December, 2004

Since the publication of Ron Willingham's enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system relates to today's business climate -- when the need for integrity is greater than ever before.

Integrity Selling for the 21st Century teaches a process of self-evaluation to help anyone become a stellar salesperson in any business climate. Once personalized goals and personality traits have been established and recognized, Willingham argues, sales people will be able to evaluate these same qualities in their customers. Consequently, they will be better equiped to adapt their "sales styles" to create a more trusting, productive relationship.

Drawing upon Willingham's years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for sales people to achieve success in the new business climate, while also staying true to their values.