Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from
multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications
in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range
of research methods for studying the effects of E-E interventions. The editors include commentary and insights
from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities
and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future
E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment
media studies, behavior change communications, public health, psychology, social work, and other arenas concerned
with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit
agencies, public health and development professionals, and social activists.