Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, is active on corporate and nonprofit boards.
Review
"Effective writing skills are invaluable in today's business world-- but they're also in short supply.
In this concise book, Kenneth Roman and Joel Raphaelson offer an abundance of practical tips for helping your written
and oral communications get the results you want."
-- William C. Steere, Jr., Chairman and CEO, Pfizer, Inc.
"Clear, concise communications that make the right point will launch your career or business to new heights.
This book will show you how."
-- Robert Seelert, Chairman, Saatchi & Saatchi PLC
"In advertising, the challenge is to find the one simple, inspired thought that makes a consumer buy a
product. This book helps all of us in the business world use the same discipline when we communicate our own thoughts
to each other."
-- Peter Georgescu, Chairman Emeritus, Young & Rubicam Inc.
"Ken Roman and Joel Raphaelson's "Writing That Works" works. Whether you arewriting a brief e-mail,
or a lengthy report, it provides clear and concreteideas for improving your written communications!"
-- Jay W. Lorsch, Louis E. Kirstein Professor of Human Relations, Harvard Business School
Submitted by Publisher, June, 2001
Summary
Writing That Works will help you say what you want to say, with less difficulty and more confidence.
Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail
and the e-writing world, plus a fresh point of view on political correctness.
With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing
That Works will show you how to inprove anything you write:
Presentations that move ideas and action
Memos and letters that get things done
Plans and reports that make things happen
Fund-raising and sales letters that produce results
