Seeking to explore the blurred boundary between religion and pop culture, God in the Details offers a provocative look at the breadth, diversity, and persistence of religious themes in contemporary American consciousness. Representing a diverse range of disciplines, the contributors critically assess the ways in which American popular culture reappropriates traditional religious symbols to serve the purposes of particular communities.The new edition will include material on current issues including religious marketing and branding, the environment, the internet and reality TV.