"This is a very clear and concise summary of media studies, present, and future. There is no other book
that can both be used as a teaching tool and can help scholars organize their thinking about new media as this
book can."
--Steve Jones, University of Chicago
SAGE Publications Web Site, May, 2006
Summary
This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive
media environment. The author contrasts the 'first media age' of broadcast with the 'second media age' of interactivity.
Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment
of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community
(virtual communities and broadcast communities).
The media are examined not simply in terms of content, but also in terms of medium and network forms. Holmes also
explores the differences between analogue and digital cultures, and between cyberspace and virtual reality.
The book serves both as an upper level textbook for New Media courses and a good general guide to understanding
the sociological complexities of the modern communications environment.
Table of Contents
PART ONE: INTRODUCTION - A SECOND MEDIA AGE?
PART TWO: THEORIES OF BROADCAST MEDIA
PART THREE: THEORIES OF CYBERSOCIETY
PART FOUR: THE INTERRELATION BETWEEN BROADCAST AND NETWORK COMMUNICATION
PART FIVE: INTERACTION VERSUS INTEGRATION
PART SIX: TELECOMMUNITY