Strategic Management: Competitiveness and Globalization, Cases, 5e consists of 35 cases representing a myriad
of strategy topics and types of firms and industries. The authors have meticulously reviewed hundreds of cases
to create this outstanding package.
Benefits:
NEW! Cases: Thirty-five cases have been added to this edition representing a variety of organizational settings
and types of firms.
Case Analysis: A brief introduction on how to prepare a case analysis is included.
Case Selection: The cases in this text represent a myriad of strategy topics from many types of firms and
industries, including service, manufacturing, non-profit, multinational, non-U.S., and entrepreneurial. The authors
have meticulously reviewed hundreds of cases to create this outstanding package.
Case Notes: A complete set of case notes are provided for instructors that follow a common organization and
approach creating ensuring a consistent analysis and facilitating preparation.
NEW! Custom Publishing Options: Tailor fit your case selections to your course through custom publishing,
for more information visit: http://custom.thomsonlearning.com
Table of Contents
Introduction: Preparing an Effective Case Analysis.
1. Acer in canada.
2. Affymetrix: A Business of Mapping Genes.
3. Air Power in Mexico.
4. AmBev, The Dream Project (A).
5. Beijing jeep Co. (B).
6. The British Broadcasting Corporation.
7. The Chicagotribune.com: Creating a newspaper fo the New Economy (A).
8. Cisco Systems Inc. - Growth Through Acquisitions.
9. The Comeback of Caterpillar 1985-2001.
10. Dell: Selling Directly, Globally.
11. eBay.com - Profitability managing Growth form Start-up to 2000.
12. Embracer 2000 Regional Jet Aircraft.
13. Fedex Corp.: Structural Transformation Though e-Business.
14. Halterm.
15. Hopewell Holdings Limited.
16. InterPost Prague, S.P.O.
17. Kacey Fine Furniture: Human Resources Management in the Face of Change.
18. kentucky Fried Chicken and the Global Fast-Food Industry.
19. Luby's Cafeterias: Will Changing the Recipe Improve Performance?
20. Lufthansa 2000 maintaining the Change Momentum.
21. MetaSolv Software Inc.
21. Monsanto: Better Living Through Genetic Engineering?
22. Newell Company: The Rubbermaid Opportunity.
23. Nike's Dispute with The University of Oregon.
24. Otis Elevator in Vietnam.
25. Palm Economy.
26. Paradise Farm Organics.
27. Perdue Farms Inc.: Responding to 21st Century Challanges.
28. Philip Condit and the Bowing 777: From Design and Development to Production and Sales.
29. Priceline.com.
30. PricewaterhouseCoopers: Buliding a Global Network.
31. Sony Playstation 2: Just Another Competitor.
32. The Strategic Alliance of Bang & Olufsen and Phillips N.V.
33. Stretching the Brand: A Review of the Virgin Group.
34. www.Home_Improvement.com (A).
