The Rockswold/Krieger algebra series uses relevant applications and visualization to show students why math matters and gives them a conceptual understanding. It answers the common question "When will I ever use this?" It covers the traditional topics, but rather than present them as concepts to memorize, with applications tacked on at the end, it teaches students the math in context. By seamlessly integrating meaningful applications that include real data, along with visuals graphs, tables, charts, colors, and diagrams students are able to see how math impacts their lives as they learn the concepts. This conceptual understanding makes them better prepared for future math courses and life.