" At BarCharts, we understand that proper marketing is one of the cornerstones of a thriving business-that's why we've developed a guide that can help any company reach out to its desired customer base. This 3-panel, up-to-date guide explores every facet of the marketing process; word definitions, marketing examples and full-color illustrations fill each jam-packed page. Our goal is to make your profits soar! " " Topics covered include: --Foundations - Basic Concepts --Marketing Strategy & Plans --Marketing Information Systems --Understanding Consumer Behavior --Understanding Organizational Buying --Market Segmentation, Targeting & Positioning --Product & Brand Strategy --Services Marketing --Distribution & Logistics --Promotion Decisions --and more! " "