Based on the proposal-writing system used at A. T. Kearney and KPMG Peat Marwick, this book features work sheets and other tools for moving "buyers" from concept to acceptance. Thoroughly updated, the third edition includes many new examples and scenarios, updates on fees and collaboration, new worksheets, and a complete redesign and repackaging to be more useful to the reader.About the Book One of the top guides available for writing business proposals of all kinds, based on a system used by A.T. Kearny and KPMG to train their consultants. It offers general guidelines that apply to all business proposals, and then gives specifics for different types of business proposals such as seeking approval for projects, market surveys, or grants.Past editions have been criticized for dense, hard-to-follow charts and being light on budgeting information. This new edition will be a wider trim size and have a complete redesign to make the charts and worksheets more useful for the customer. It will also feature additional worksheets and Power Points that are new to this edition.Key Selling Features Winning formula from top consultants. Proven to work for any kind of business proposal. Up-to-date, user-friendly design. New worksheets and much better design improve usability of the information. Strong track record. This is information businesspeople urgently need from a name they trust. With a more usable design, it should sell well for years to come. Complete, step-by-step process for writing winning proposals, from a reliable source. New worksheets and power points and a complete redesign to make all even more useful to the reader.Market / Audience Consultants, anyone selling a service, any businessperson who has to write a proposal to persuade others to approve something, buy something, invest in something, or do something.Author Profiles Richard C. Freed (Iowa)is a professor in Iowa State University's Program in Rhetoric and Professional Communication. His Variables of Composi