Combining clear advice on the writing process and countless model documents from real workplace settings, Writing
That Works sets the standard for professional writing books today. More than ever, this eleventh edition reflects
the role of technology in the office and the classroom, addressing the most current types of business documents
online and in print, providing informative guidelines on selecting the appropriate medium for your document, communication,
or presentation, and offering new advice on landing and keeping a job in today's economy. An integrated student
site works with the text to offer additional resources and models reflecting the authors' trademark clarity.
Table of Contents
PART ONE The Writing Process
Chapter 1 Assessing Audience and Purpose: A Case Study
Writing Systematically
Determining Your Purpose
Assessing Your Audience’s Needs
Considering the Context
Generating, Gathering, and Recording Ideas and Facts
Brainstorming • Using Other Sources of Information
Conducting Primary Research: Experience, Interviews, Observations, and Questionnaires
Beginning with Experience
Interviewing for Information
Determining Whom to Interview • Preparing for the Interview •
Conducting the Interview • Expanding Your Notes after the Interview
Observing Firsthand
Using a Questionnaire
Selecting Questionnaire Recipients • Preparing and Designing Your Questionnaire
Conducting Secondary Research: The Library and the Internet
Library Research
Using
Online Catalogs to Locate Books • Using Databases and Indexes to Locate
Articles • Using Reference Works to Locate Facts, Overviews, and
Statistics
Internet Research
Using Search Engines and Web Subject Directories • Locating Business and Government Sites
Evaluating, Recording, and Acknowledging Research Sources
Evaluating Sources
Authority • Accuracy • Bias • Currency
Taking Notes
Quoting from Your Sources
Direct
Quotations • Indirect Quotations • Deletions or Omissions • Inserting
Material into Quotations • Incorporating Quotations into Text
Paraphrasing
Summarizing
Avoiding Plagiarism and Copyright Violations
Acknowledging Your Sources • Common Knowledge • Copyright • Public Domain Materials • In-House Materials
Documenting Sources
APA Style
APA In-Text Citations • APA Citation Format for a References List •
APA Documentation Models • APA Sample Pages
MLA Style
MLA In-Text Citations • MLA Citation Format for a List of Works Cited • MLA Documentation Models • MLA Sample Pages
Chapter 14 Giving Presentations and Conducting Meetings
Preparing and Delivering Presentations
Determining Your Purpose
Analyzing Your Audience
Gathering Information
Structuring Your Presentation
Introduction • Body • Closing • Transitions
Using Visual Aids
Using
Presentation Software • Using Flip Charts, Whiteboards, and Chalkboards
• Using Overhead Transparencies and Slides • Using Handouts
Delivering Your Presentation
Practicing Your Presentation • Using Delivery Techniques That Work • Dealing with Presentation Anxiety
Reaching Global Audiences
Listening
Fallacies about Listening
Steps to More-Effective Listening
Make a Conscious Decision • Define Your Purpose • Take Specific Actions • Adapt to the Situation
Meeting the Deadline: The Time-Sensitive Presentation
Conducting Productive Meetings
Planning a Meeting
What
Is the Purpose of the Meeting? • Who Should Attend? • When Should the
Meeting Be Held? • Where Should the Meeting Be Held? • What’s on the
Agenda?
Running a Meeting
Dealing with Conflict • Making a Record of Decisions and Assignments • Closing the Meeting
Proper
Nouns • Common Nouns • First Words • Specific Groups • Specific Places
• Specific Institutions, Events, Concepts • Titles of Works •
Professional and Personal Titles • Abbreviations, Letters, and Units
Numbers
Words or Figures • Plurals • Measurements • Time and Dates • Addresses • Documents
Abbreviations
Names of Organizations • Measurements • Personal Names and Titles
Italics
Foreign Words and Phrases • Titles • Proper Names • Words, Letters, and Figures • Subheads